Low bake white wheat flour sandwich biscuit, typically 1.8ins x 1.4ins x½ins thick, of two fingers decorated with a distinctive rococo pattern around a diamond-shaped cartouche carrying the words 'CUSTARD CREAM', with a layer of pale vanilla fondant between.

Custard Creams are now produced by several biscuit makers and it is not clear where they originate. Likely candidates are Peak, Frean & Co of Bermondsey, who perfected the cream sandwich type of biscuit at the beginning of the 20th Century. Advertisements for Custard Creams seem to begin around 1920.


Custard Creams



Peek Frean Advertisement, 1920